In Behold how food companies (including holding Philip Morris) study the processes of obtaining pleasure from food, forcing us to buy and eat more.
Harmful not only fast food
Seven begins a series of articles about the "normal" foods that cause or accelerate the deposition of fat on the abdomen. In the first article we will talk about what pushes food companies to produce and sell potentially harmful food.
Appearance 60 years ago, long-term storage of products not only changed the pattern of trade and the birth of a huge number of supermarkets, and it changed the feed mechanism nations. People love that delicious and cheap, while important benefit not for everyone.
Battle for best taste
To produce the taste that will fly as often as possible, the company Cadbury when starting a new soda Doctor Pepper Vanila Chery tested the 3904 (!) Different samples, trying to determine the one that most consumers like (1) .
Among the differences of the test samples were as brightness flavors of vanilla and cherries, so color of the drink (consumers prefer the darker) and blood sugar. And food experts have long known what kind of blood sugar like most people.
Bliss point: the point of pleasure
Thanks to Howard Moskowitz (Howard Moskowitz) in the 1970s, food industry introduced a new term - "the point of pleasure" (English: bliss point), indicating the specific reaction of the body to the substance, only one atom different from cocaine - sugar (2) . If you want to get more info. about health must visit this informative site (http://healthfulthings.com/story.php?title=mike-westerdal-healthy-tips)
Children are most popular products, 25-40% consisting of sugar. Adults - by 12-15%
At least it seems tasteless sweetness product, in higher concentrations - cloying. The situation is similar with salt and dietary fat: their optimum level of long defined. Secrets of Food Technology
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